Medical clinic SEO case study
Asymmetric Health: Top-Ranked for Its Priority Searches Two Months After a Rebuilt Website
You've read case studies before, the kind with numbers nobody can check. This one names the clinic: Asymmetric Health, a physician-led Direct Primary Care clinic specializing in TRT, GLP-1-assisted medical weight loss, and BHRT in Lacey, WA. We rebuilt its slow WordPress site by hand and ran the SEO program under it, and every figure below has its source printed next to it.
- patient inquiries from April through August 2026
- 156 patient inquiries from April through August 2026
- from launch to top-ranked for its priority searches
- 2 months from launch to top-ranked for its priority searches
- mobile PageSpeed performance score
- 98 mobile PageSpeed performance score
Every figure sourced
What the Program Did for Asymmetric Health in Its First Months
- 156
- patient inquiries from April through August 2026
- 246 to 559
- monthly organic visits from Google
- 98
- mobile PageSpeed performance score
- 2 months
- from launch to top-ranked for its priority searches
By source: 88 website forms, 31 evaluation bookings, 14 from paid ads, 22 added by the clinic, and 1 with no source recorded
Google Analytics 4, monthly averages
PageSpeed Insights, 21 August 2026
Live Google captures, July 2026
In the owner's words
“That has turned into new leads, not just traffic, and the leads are converting which shows up in revenue. Great ROI.”
Dr. Ian StrandOwner, Asymmetric Health, on GoogleAugust 27, 2026
Medical clinic SEO case study: the clinic
Who Asymmetric Health Is and How the Clinic Cares for Patients
Meet the clinic behind every number on this page: Dr. Ian Strand is the Clinical Director, and the practice has 500+ patients on a 5.0-star Google rating.
A Membership That Starts With a Paid Evaluation
A new patient starts with a paid evaluation, booked and paid for on the website, and continues as a member of the practice. That makes the website the front desk: a treatment page that answers the question and lets the patient book is the whole path to an appointment.
Home Market: Lacey, Olympia, Tumwater and Yelm
Its home market is Lacey, Olympia, Tumwater, and Yelm in Thurston County, the four towns where the local searches happen. That is where we pointed the program first.
In-Person Care Plus Telehealth
In-person care in Lacey, WA, plus telehealth across Washington.
Medical clinic SEO case study: the problem
A Slow WordPress Site Was Losing Local Patients to National Telehealth
Before 2026, a patient searching for GLP-1 care on their phone could easily miss Asymmetric Health altogether. When they did, the clinic's WordPress site loaded slowly, its treatments shared a handful of pages, and the Google Business Profile carried little more than its 5.0-star rating.
Before the rebuild, with the old website and marketing in place, Dr. Ian Strand watched a prospective patient who lived half a mile from the clinic search for GLP-1 care online and sign up with a provider in Colorado, because that is who Google showed. The program exists so the next search like that ends in Lacey.
Dr. Ian Strand, Clinical Director
That is the independent clinic's situation almost everywhere now. The clinic with the physician, the labs, and the in-person option loses the search to a brand with none of those, because the brand has a page for the search and the clinic does not.
Medical clinic SEO case study: the rebuild
The Hand-Coded Rebuild: Astro, Fraunces and Inter, a Checkout Connected to the Clinic's EHR
If you've ever waited on a plugin update to fix a slow page, you'll like this part: Taylor Rupe, our Co-Founder and CTO, rebuilt the site in Astro, which ships plain HTML with no page builder and no plugin layer between the patient and the page. It went live in April 2026.
Fraunces Headlines, Inter Body Text
Headings are set in Fraunces and body text in Inter, with a dark theme by default and a light toggle. Every treatment, from GLP-1 to BHRT, got its own page instead of sharing a handful of generic ones.
Checkout Connected to the Clinic's Hint EHR
The evaluation checkout is Hint's, the clinic's EHR, and we connected the site to it, so a purchase on the website creates the membership there without anyone retyping it.
Forms Track Their Source
Every form and checkout carries its source into inquiry tracking, which reads only the date and the source. That is how every inquiry gets counted by source.
Each treatment page opens with a plain definition, carries Dr. Ian Strand's byline, states the evaluation price, answers the common questions, and carries MedicalClinic and Physician schema. On 21 August 2026, PageSpeed Insights scored the mobile site 98 on performance and 100 on accessibility, best practices, and SEO.
Medical clinic SEO case study: the program
The SEO Program We Ran Under the New Site
Once the site was live we ran the same program every clinic gets, in the same order. Nothing here is exotic; it is the unglamorous work done completely, on a site that could carry it. The captures below show what that looked like in Google 2 months later.
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The Google Business Profile, Built Out Completely
Primary and secondary categories, every treatment in the services list, hours, the clinician, photos, and a review request cadence the front desk could keep. The 5.0-star rating was already there; the profile finally described what the clinic does.
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Healthcare Directory Citations That Match
Name, address, phone, and services set identically across the healthcare directories Google reads to confirm a clinic is real and where it is. Unglamorous, and part of what puts a Lacey profile in the Olympia map pack.
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City Pages for Olympia, Tumwater, and Yelm
One real page per town the clinic draws from, written for that town's patients rather than copied with the name swapped. The Yelm and Tumwater pages each rank on their own.
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A Page for Each Condition and Treatment
GLP-1-assisted medical weight loss, TRT, BHRT, peptide therapy, and ED treatment each got a page with a plain definition, Dr. Ian Strand's byline, pricing where the clinic publishes it, and FAQ markup. These are the pages Google's AI Overview quotes.
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Monthly Editorial Inside the Clinic's Compliance Rules
Articles answering the questions patients ask before they search for a clinic, written inside the clinic's rules for prescription compounds: facts about the service, never a promise about an outcome.
Medical clinic SEO results, live captures
What the Google Results Looked Like Two Months In
These are live Google searches captured in July 2026, 2 months after the rebuilt site went live. We do not put a position number on any of them; positions move week to week and you can check them yourself. What the captures show is placement.
Top-ranked organically for the clinic's priority GLP-1, TRT, peptide therapy, and ED searches across its home market. Cited first by Google's AI Overview, by name, with its pricing. At the top of the map pack in Olympia for TRT and BHRT searches, ahead of clinics located in Olympia. The clinic has no office in Olympia, Yelm, or Tumwater; the pages and the profile did that.
Re-checked September 2026
The Same Searches, Run Again in September 2026
We ran the searches again on September 9, 2026, nearly five months after launch, and kept the ones that still show the clinic at the top. Same rule: placement, never a position number. Two searches are new since July. For semaglutide in Lacey, Google's AI Overview names the clinic and no other; for hormone replacement in Lacey, the clinic leads the map pack.
Healthcare SEO results in traffic and inquiries
Organic Visits From Google More Than Doubled, and 156 Inquiries Were Counted From April Through August 2026
Two systems count what the program produces: Google Analytics 4 for visits and inquiry tracking for inquiries. The old-site window is October 2025 to January 2026; the new-site window is June to August 2026. Monthly averages, whole months only.
| Monthly average | Old site | New site | Change |
|---|---|---|---|
| Visits from Google | 246 | 559 | +127% |
| Total site visits | 536 | 1,478 | 2.8x |
| Visits from ChatGPT | about 5 | 30 | 135 sessions since launch |
The organic figure is Google organic sessions by source and medium, with paid search and paid social excluded: 246 a month across the last four complete old-site months against 559 on the new site. Total visits are 2.8x, and paid social ran in some new-site months, so part of that total was bought traffic.
156 Inquiries From April Through August 2026, by Source
88
website form inquiries
31
evaluation bookings
14
inquiries from paid ads
22
added by the clinic from its own records
Inquiry tracking, April through August 2026.
The ChatGPT row is referral traffic from answers that named the clinic: about 5 visits a month became 30, and it now sends visitors most days. At that pace the clinic sees roughly 35 inquiries a month, and inquiry tracking reads only the date and the source of each one.
Medical clinic SEO case study: what it means for you
What This Medical Clinic SEO Case Study Means for Your Clinic
The pattern transfers and the numbers do not, which is the honest way to read any case study. Asymmetric Health won with assets national telehealth cannot copy: a named physician, labs, an in-person option, and published pricing. The program turned each one into a page Google and its AI Overview could quote.
4 to 8 weeks
for Google Business Profile work to move
3 to 6 months
for organic pages to start moving
9 to 12 months
for organic pages to mature
Our normal timelines. Two months to top-ranked here came from a fast new site, a complete profile, and local searches the national brands had not written pages for.
The Same Method, Elsewhere in Healthcare
LifeMD
Publicly traded telehealth
We did the technical SEO, taking its site from nearly zero indexed pages to full indexation within weeks.
Atlas Wellness
Chiropractic clinic, engagement ended 2022
Over a 17-month engagement, its monthly organic traffic value grew 28 times.
Medical clinic SEO case study questions
Questions Clinic Owners Ask About This Case Study
The Services Behind These Results
Medical SEO Services
Rank your clinic for the condition, treatment, and near-me searches that book appointments.
Read moreLocal SEO for Medical Clinics
Win the three-clinic map pack and keep the profile that takes most of the phone calls.
Read moreAI SEO for Medical Clinics
Get your clinic named when a patient asks ChatGPT or Google's AI Overview who to see.
Read moreMedical Website Design
Hand-coded by a senior software engineer, fast on a phone, and built so every treatment page can rank.
Read moreGoogle Ads for Medical Clinics
Paid search we manage for our SEO clients, so the schedule fills while the organic work compounds.
Read moreSources & data
- Asymmetric Health: the Lacey, WA clinic behind every figure on this page; rebuilt site live April 2026.
- Inquiry tracking for Asymmetric Health: new leads from the clinic's own records, by month and source; 156 inquiries, April through August 2026: 88 website forms, 31 evaluation bookings, 14 from paid ads, 22 added by the clinic, and 1 with no source recorded.
- Google Analytics 4 for asymmetrichealth.com: monthly averages, October 2025 to January 2026 versus June to August 2026; organic visits are Google organic sessions by source and medium, paid excluded; paid social ran in some months; ChatGPT referrals about 5 to 30 a month, 135 sessions since launch.
- Google Search captures: the nine July 2026 searches and the eight September 9, 2026 re-checks captioned above; shown at natural size and described as placement, never as a position.
- Google PageSpeed Insights: asymmetrichealth.com, mobile, 21 August 2026: 98 performance, 100 accessibility, 100 best practices, 100 SEO.
- Asymmetric Health onboarding conversations: Dr. Ian Strand's account, from before the rebuild, of a local prospective patient who found a Colorado provider through search; plus the clinic's care model and home market.
- Google Business Profile Help: how Google ranks local results on relevance, distance, and prominence.
- Our engagement history: our observed timing windows across clinic and healthcare engagements, not a published benchmark; the LifeMD and Atlas Wellness (17 months, ended 2022) engagements are documented at the parent agency.
See What the Same Program Would Compete for in Your Market
Send us your website and your city. We will pull the searches patients type for your treatments in your town, show you who holds them today, and tell you plainly what it would take to move. The report is free, and it comes before any contract.
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