About our medical marketing agency

A Medical Marketing Agency Run by a Software Engineer and an SEO Who Started in 1999

A sales call goes great, then a stranger shows up to do the actual work. That's not how this account runs. Two people are on it from the first call, alongside the writers and builders who work with them, and everything they build is registered to your clinic, not ours.

Get your clinic's free SEO report Call 1.877.362.3077

By Michael Rupe

Founder & CEO · Updated Sep 9, 2026

years of SEO experience behind every account: 27 years of SEO experience behind every account
patient inquiries from April through August 2026 for one clinic: 156 patient inquiries from April through August 2026 for one clinic
mobile PageSpeed on the site we hand-coded: 98 mobile PageSpeed on the site we hand-coded

Two clinic staff in scrubs at a reception desk, one holding a tablet — The numbers on this page all trace back to a real clinic like this one, not a lab study.

Updated September 2026

Who Is Behind Medical Clinic SEO?

You are about to trust a company with your clinic's name on Google, and the person who sold you the program is not always the person who does the work. Here is who touches your account, where our numbers come from, and what stays yours.

Who sets the strategy on my account?: Michael Rupe, Founder & CEO, doing SEO since 1999.
Who codes the website and runs the technical SEO?: Taylor Rupe, Co-Founder and CTO, a software engineer with a B.S. in Computer Science.
Who owns the site, the domain, and the Google profile?: You do, from the first day, and you keep all of it if you ever leave.
What proves the program works for a clinic?: 156 patient inquiries from April through August 2026 for Asymmetric Health, counted by date and source. Inquiry tracking, April through August 2026
How fast did that clinic reach the top of its searches?: Two months from its rebuilt site going live to top-ranked for its priority searches. Google Search captures, July 2026
Where do you work, and how is it priced?: Remotely, with clinics anywhere in the US. Priced by scope, locations, and how contested your market is. A written quote follows the free report.

Inquiry trackingGoogle Analytics 4Google Search captures, July 2026DataForSEO

One clinic, every figure sourced

The Numbers Behind This Medical Marketing Agency

27
years of SEO experience behind every clinic account: 156
patient inquiries from April through August 2026 for one clinic on the program: 127%
more monthly organic visits from Google than that clinic's old site: 98
mobile PageSpeed performance score on the site we hand-coded for it

Who runs the medical marketing agency

Who Runs This Medical Marketing Agency, and What Each of Them Does on Your Account

We're family-run, and these two are on every clinic account from the first call through every monthly report, working alongside the writers, designers, and builders who produce your condition pages, town pages, and profile updates each month. You'll know all of their names, and you can reach Michael and Taylor directly.

Michael Rupe

Founder & CEO

LinkedIn profile

Michael started doing SEO in 1999, when ranking a site meant guessing what the search engine wanted and checking back a week later. He has run campaigns through keyword stuffing, PageRank, mobile-first indexing, and now AI Overviews, and one lesson has held the whole way: the clinic that explains its care most plainly, on a fast site with a complete Google profile, usually wins.

On your account he reads the market data first, decides which condition and treatment pages get written in which order, and walks you through what changed each month in plain language. If you have a question about your own market, he is the one who answers it.

Taylor Rupe

Co-Founder & CTO, B.S. Computer Science

LinkedIn profile

Taylor is a software engineer with a B.S. in Computer Science, and he writes the code on every site we build. For Asymmetric Health that meant the hand-coded rebuild, the integration with the clinic's Hint checkout, the schema, and the speed work that scored 98 on mobile PageSpeed performance, with 100 on accessibility, best practices, and SEO.

He also runs the technical SEO: indexation, Core Web Vitals, structured data, and the inquiry counting. Most agencies split the build from the SEO or contract the build out. Here the engineer who coded the page is the one who checks why it is or is not ranking.

How our medical marketing agency works

How We Work With an Independent Medical Clinic

Most of what an agency promises is hard to verify from where you're sitting. These three commitments are ones you actually can check, built into how the program runs, not just written into a policy.

You Own Everything We Build

The domain, the website code, the Google Business Profile, the analytics, and the reviews sit in accounts registered to your clinic. If you ever leave, you take all of it with you and nothing has to be rebuilt.

Every Number on This Site Comes From a Clinic

We work in several industries, and this site quotes only its medical clinic engagement. A physician-owner deserves proof from a practice like theirs, so the case study, the stats, and the captures here all come from one clinic, each with its source listed.

Nothing Clinical in Our Forms

Marketing forms ask for a name, a contact method, and the service someone is interested in, never a symptom or a medication. We never work inside your clinical systems, and every inquiry is counted by date and source. Asymmetric Health runs that way today.

The fourth commitment is timing. It gets its own section below, because it is the one most often oversold.

Medical marketing agency timelines

Timelines a Medical Marketing Agency Can Actually Hold

SEO for a clinic moves on three clocks, and they run at different speeds. Profile and map pack work usually moves in four to eight weeks. Organic pages take three to six months to move and nine to twelve to mature. AI answers follow the organic pages. Those are the ranges we have observed across our clinic and healthcare engagements, and we quote them before you sign.

The work	Usually moves in	Settles in
Google Business Profile and the map pack	4 to 8 weeks	Keeps improving as reviews accumulate
Organic condition, treatment, and town pages	3 to 6 months	9 to 12 months
Google AI Overview and ChatGPT citations	With the organic pages; Asymmetric Health was named within 2 months of launch	Grows as more pages rank
Google Ads, for clinics on the program	The week the campaign goes live	Tuned every month against inquiries

Asymmetric Health came in ahead of those ranges: 2 months after its rebuilt site went live it was top-ranked for its priority searches and cited first by Google's AI Overview. We do not quote that as the standard, because the market and the starting point set the pace. If a proposal promises page one in thirty days, ask what happens in month two.

Choosing a medical marketing agency

What to Ask Any Medical Marketing Agency Before You Sign

Clinic owners type “medical marketing agency” about 4,400 times a month in the US, up 400% year over year, and “healthcare marketing agency” about 5,400 times. Many of the agencies competing for those searches serve hospital systems. An independent clinic is a different client: one or two locations, a physician who also runs the business, and a budget that has to show up as booked appointments.

So the questions worth asking are about people, ownership, proof, and privacy. Ask them of everyone you are considering, including us. The right-hand column is what we say on the first call.

Ask	What we tell you
Who actually does the work on my account?	Michael Rupe sets the strategy, and Taylor Rupe codes the site and runs the technical SEO. You meet both on the first call and see both names on every report.
Who owns the website, the domain, and the Google Business Profile?	You do. Everything is registered to the clinic from the first day, and you keep all of it if you leave.
Where do your case-study numbers come from?	One clinic, fully sourced. Every figure on this site comes from Asymmetric Health and is listed with its source: CRM counts, Google Analytics 4, PageSpeed Insights, and dated Google captures.
What do your forms ask for?	Nothing clinical is asked. Every inquiry is counted by date and source, so you see what each channel produced.
Will I get one invoice or several?	One. Local SEO, organic pages, AI search work, reviews, content, and reporting are one program. Priced by scope, locations, and how contested your market is. A written quote follows the free report. A website build and Google Ads spend are the only separate lines.
How will I know it is working?	A monthly report on inquiries by source, the pages patients landed on, and what gets built next. A traffic chart never stands on its own.

Search volumes: DataForSEO, Google US, September 2026. Full source list at the bottom of the page.

The clinic behind our medical marketing agency numbers

The Engagement Behind Every Number on This Site

Asymmetric Health is a physician-led Direct Primary Care clinic specializing in TRT, GLP-1-assisted medical weight loss, and BHRT in Lacey, WA, led by Clinical Director Dr. Ian Strand. We rebuilt its WordPress site as a hand-coded build in April 2026, connected it to the clinic's Hint checkout, and have run the program since. Visits are 2.8x the old site (paid social ran some months), and ChatGPT sends visitors most days.

500+ patients, 5.0-star Google rating
Cited first by Google's AI Overview, by name, with its pricing
Top of the map pack in Olympia for TRT and BHRT searches
In-person care in Lacey, WA, plus telehealth across Washington

See the full case study Get your clinic's free SEO report

156

patient inquiries from April through August 2026, counted by date and source

127%

more monthly organic visits from Google than the old site

visits a month from ChatGPT, up from about 5

mobile PageSpeed performance score

Homepage of Asymmetric Health, the Lacey, WA Direct Primary Care clinic whose website Savo Group rebuilt and whose SEO program it runs — Asymmetric Health, Lacey, WA. Hand-coded rebuild live since April 2026; SEO program running since.

Healthcare SEO agency experience

Where Our Healthcare SEO Agency Experience Comes From

Two earlier healthcare engagements shaped how we build the clinic program, and Asymmetric Health, above, is where both lessons run today.

LifeMD

We did the technical SEO for this publicly traded telehealth company, taking its site from nearly zero indexed pages to full indexation within weeks. The lesson: a health site Google cannot crawl is invisible no matter how good the medicine is, so every clinic build starts with clean, crawlable markup.

Atlas Wellness

Over a 17-month engagement that ended in 2022, this chiropractic clinic grew its monthly organic traffic value 28 times. The lesson: a page per condition and treatment, added month after month, keeps gaining value long after the writing is done.

Health pages are also held to Google's Your Money or Your Life standard, so every condition page we write carries a clinician's name, a plain first sentence, and medical schema. That is the part of healthcare SEO a general marketing agency rarely has to think about, and it is exactly what an AI answer quotes.

Who's behind this site

How Medical Clinic SEO Connects to Our Parent Agency

Medical Clinic SEO is the medical-clinic team at Savo Group, a family-owned marketing agency. With the same team, phone number, and program structure. We built our own site because a clinic is judged by a higher bar than a general services page: health pages need real authorship, the forms should ask for nothing clinical, and Google holds healthcare ads to its own rules.

Medical Clinic SEO at a Glance

SEO experience since: 1999
Ownership: Family-owned
Serving: United States, remotely
Pricing: Quoted per clinic
Phone: 1.877.362.3077
Email: hello@savogroup.com
Case study: Asymmetric Health, Lacey, WA

The byline and update date on every page are real: Michael is the author of record, and every figure links to its source in the Sources and data block below.

Medical marketing agency questions

Questions Clinic Owners Ask About Our Medical Marketing Agency

Medical Clinic SEO sells one thing: the all-in-one SEO program for independent medical clinics, plus the hand-coded website that goes under it and Google Ads for clinics on the program. Michael Rupe, Founder and CEO, has done SEO since 1999. Taylor Rupe, Co-Founder and CTO, is the software engineer who codes every site and runs the technical SEO.

It depends on three things: what you treat, how many locations you run, and how contested your market is. Ranking one clinic in Camas, WA is a different job from ranking a practice across King County, so we do not publish a rate card. The free SEO report is how we scope it, and you get a written quote before anything starts. One monthly fee then covers the whole program; the website build and Google Ads spend are the only separate lines.

Because the pieces only work together. Local SEO, organic pages, AI search work, review generation, content, and reporting are usually sold by six different vendors on six invoices, and none of them can see what the others changed. On one program, the person who wrote the treatment page is the person who updated the profile category and read the inquiry report, so everything moves in one direction.

Michael Rupe and Taylor Rupe, directly, along with the writers and builders who produce your pages each month. Michael sets the strategy and walks you through the monthly report. Taylor owns the code and the technical SEO. You will know the name of everyone who touches the account, and you can reach the two of them without going through an account manager.

We work remotely, and the program runs the same way for a clinic in Tampa, Denver, or Phoenix. What changes from market to market is the data: which searches have volume, who holds the map pack, and what a click costs. That research is the first thing we do for any clinic, anywhere in the United States.

None. The domain, the website code, the Google Business Profile, the analytics, and the reviews are registered to your clinic from the first day. If you leave, you take all of it, and the rankings you earned stay with your site because they were built on your site.

Both describe the work. We are a healthcare marketing agency because SEO, the website, and Google Ads live in one place, and a medical SEO agency because the program is built around search first. Rankings compound month after month, and Google Ads fills the schedule while they do. For an independent clinic, the label matters less than who does the work and how it gets counted.

See What the Medical Clinic SEO Program Includes

Medical SEO Services

Rank your clinic for the condition, treatment, and near-me searches that book appointments.

Local SEO for Medical Clinics

Win the three-clinic map pack and keep the profile that takes most of the phone calls.

AI SEO for Medical Clinics

Get your clinic named when a patient asks ChatGPT or Google's AI Overview who to see.

Asymmetric Health: the Lacey, WA clinic behind every performance figure on this page; rebuilt site live April 2026.
Inquiry tracking for Asymmetric Health: new leads from the clinic's own records, by month and source; 156 inquiries, April through August 2026: 88 website forms, 31 evaluation bookings, 14 from paid ads, 22 added by the clinic, and 1 with no source recorded.
Google Analytics 4 for asymmetrichealth.com: monthly averages, October 2025 to January 2026 versus June to August 2026; organic visits are Google organic sessions by source and medium, paid excluded; paid social ran in some months; ChatGPT referrals 5 to 30 a month, 135 sessions since launch.
Google Search captures: the clinic's priority GLP-1, TRT, peptide therapy, and ED searches across Lacey, Yelm, and Olympia, July 2026.
Google PageSpeed Insights: asymmetrichealth.com, mobile, 21 August 2026: 98 performance, 100 accessibility, 100 best practices, 100 SEO.
DataForSEO, Google US, September 2026: monthly searches for medical marketing agency (4,400, 400% year over year), healthcare marketing agency (5,400), healthcare SEO agency (1,600), and medical SEO agency (260).
Our engagement history, LifeMD: the LifeMD technical SEO engagement.
Our engagement history, Atlas Wellness: a chiropractic clinic; 17-month engagement ending in 2022; monthly organic traffic value grew 28 times over that period, per Semrush at the time.
Our engagement history, timelines: the four-to-eight-week, three-to-six-month, and nine-to-twelve-month windows are our observed ranges across clinic and healthcare engagements, not a published benchmark.
Google Search Quality Rater Guidelines: health pages are Your Money or Your Life content, held to a higher bar for expertise and authorship.
LinkedIn: Michael Rupe and Taylor Rupe; both profiles are linked from the team section above.

Talk to the People Who Will Do the Work

Send us your clinic's website and city. We will pull who outranks you for your own treatments and why, and tell you plainly what it would take to move. The report is free, and the people who write it are the people who would run your account.