How we price

How We Price Medical SEO for an Independent Clinic

We do not publish a rate card, because the same program costs different amounts in different places. Ranking one clinic in Camas, WA is a different job from ranking a practice across King County, WA. Here is what moves the number, and how you get a real quote.

Michael Rupe, Founder & CEO, Medical Clinic SEO
Founder & CEO ·
things that set the quote: scope, locations, competitiveness
3 things that set the quote: scope, locations, competitiveness
monthly invoice for the whole program
1 monthly invoice for the whole program
patient inquiries from April through August 2026 for the clinic on our Results page
156 patient inquiries from April through August 2026 for the clinic on our Results page
A physician showing a patient a scan on a tablet in a modern consulting room
Scope is the first question: what you treat, and how many pages that takes.

The same program costs different amounts in Camas and in King County.

That is not a loophole. It is the honest answer to what the work takes in each place.

What moves the number

Three Things Set the Quote, and You Can See All of Them Coming

None of these is a mystery. You know what you treat and how many doors you have, and the free report shows you the third one.

Scope

What you treat sets the page count

A family practice with a dozen conditions is a different build from a men's health clinic with four services. Every condition and treatment gets its own page, so scope is the first thing that moves the number.

Locations

Each location is its own local program

Every location gets its own Google Business Profile work, its own citations, and its own neighborhood pages. Two locations is close to two local programs, run by the same team on the same site.

Competitiveness

Who already holds the results sets the pace

Ranking one clinic in Camas, WA is a different job from ranking a practice across King County, WA. Where hospital systems hold the map, it takes more pages, more citations, and more months to move.

For scale, “urgent care Phoenix” is searched about 2,900 times a month, and hospital-system urgent cares hold the map there.

One monthly fee

What the One Monthly Fee Covers

Eight things a clinic would otherwise buy from six vendors who never read each other's work. On the program they are one fee, run by one team on one site.

What the monthly medical SEO fee includes
Included every month
Google Business Profile management
Local citations and directory listings
A page for every condition and treatment
AI search work
Schema on every page
Monthly content
Review generation
Monthly report tied to inquiries

Priced separately

The website build

A site is built once, so it is priced once. The free report tells you whether your current site can carry the program or needs the rebuild first.

Priced separately

Google Ads

The ad spend is billed by Google, so it sits outside the monthly fee. The management fee is quoted alongside the program for clinics that want paid search running while the organic work compounds.

From first look to first invoice

How a Quote Comes Together

Four steps, and the first one is free whether or not we end up working together.

  1. The free SEO report

    We pull the searches your patients type, who holds the map and the listings for each, and how your site scores on a phone. You get it whether or not you hire us.

  2. A short call on scope

    Fifteen minutes on what you treat, how many locations you run, and what you want the schedule to look like in a year.

  3. A written quote

    One monthly fee for the whole program, with the website build and any Google Ads management listed separately. Nothing starts until you have it in writing.

  4. Month one

    The Google Business Profile built out, technical fixes made or a rebuild scoped, inquiry counting switched on, and the first pages in production.

What the program produced for one clinic

The Same Program, Measured Where It Matters

156
patient inquiries from April through August 2026

By source: 88 website forms, 31 evaluation bookings, 14 from paid ads, 22 added by the clinic, and 1 with no source recorded

+127%
monthly organic organic visits from Google against the old site

Google Analytics 4, monthly averages

30/mo
visits from ChatGPT, up from about 5

135 sessions since launch

2 months
from a rebuilt site to top-ranked for its priority searches

Live Google captures, July 2026

When it ends

You Own Everything We Make, From the First Day

The website, the domain, the Google Business Profile, the reviews, and the rankings are registered to the clinic, never to us. If we ever part ways, you keep all of it.

The website and its code
The domain
The Google Business Profile
Every review
Every page and its rankings
The inquiry history

A clinic owner, on the monthly fee

“Everybody in 2026 seems to have their hand out for a monthly fee, and I sign a lot of checks for services I'm not convinced are worth it. This is the one I don't mind writing. Worth every dollar.”
Dr. Ian StrandDr. Ian StrandOwner, Asymmetric Health, on GoogleAugust 27, 2026

Pricing questions

What Physician-Owners Ask About Medical SEO Pricing

It depends on three things: what you treat, how many locations you run, and how contested your market is. Ranking one clinic in Camas, WA is a different job from ranking a practice across King County, so we do not publish a rate card. The free SEO report is how we scope it, and you get a written quote before anything starts. One monthly fee then covers the whole program; the website build and Google Ads spend are the only separate lines.

Because a published number would be wrong for most clinics. The work for one clinic in Camas, WA and the work for a practice across King County, WA share a method and nothing else: the page count, the citations, and the months it takes are all different. A rate card would either overcharge the small clinic or undersell the big market. The free report is how we scope it honestly.

Everything a clinic would otherwise buy on six invoices: Google Business Profile management, local citations, a page per condition and treatment, AI search work, schema, monthly content, review generation, and a monthly inquiry report. On the program they are one fee, run by one team on one site.

Only if yours cannot carry the program. Plenty of clinics come to us with a site that is fine, and we run the program on it. If the site is slow on a phone or cannot hold a page per treatment, we scope a hand-coded rebuild as its own line, and you own it outright.

The ad spend goes to Google, so it is never inside the monthly fee. We run Google Ads for clinics on the program so the schedule fills while the organic work compounds, and the management fee is quoted with the program. For scale, one click on "primary care doctor Phoenix" runs about $12.29 (DataForSEO, September 2026).

Yes: six months when the website is paid upfront, twelve when its cost is spread across the program. When it ends you own the website, the domain, the Google Business Profile, the reviews, and the rankings, all registered to the clinic from the first day.

The free report usually comes back within a few business days. If the scope call and the quote go smoothly, month one starts the week you sign. Profile work moves in four to eight weeks; pages take three to six months to move and nine to twelve to mature.

Sources & data

  • DataForSEO: Google US, September 2026; the Phoenix search volume and cost-per-click figures on this page.
  • Asymmetric Health: a physician-led Direct Primary Care clinic specializing in TRT, GLP-1-assisted medical weight loss, and BHRT in Lacey, WA; the clinic behind every performance figure on this page.
  • Inquiry tracking for Asymmetric Health: new leads from the clinic's own records, by month and source; 156 inquiries, April through August 2026: 88 website forms, 31 evaluation bookings, 14 from paid ads, 22 added by the clinic, and 1 with no source recorded.
  • Google Analytics 4 for asymmetrichealth.com: monthly averages, October 2025 to January 2026 versus June to August 2026; organic visits are Google organic sessions by source and medium, paid excluded; ChatGPT referrals about 5 a month before versus 30 after.
  • Google Search captures: July 2026; top-ranked for its priority searches and named in the AI Overview.

Get a Real Number for Your Clinic, Not a Rate Card

Tell us the clinic, the city, and what you treat. The free report shows you the market, the call settles the scope, and the quote comes in writing before anything starts.

Independent clinics only · SEO and AI search · Remote, clinics nationwide

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